Heidi Kjeldsen – Privacy and Cookies

As an online jewellery store, your privacy is of the utmost importance. We operate strictly in accordance with the General Data Protection Regulation (or GDPR) and the e- Privacy regulations of 2003 (as amended). So when dealing with us your privacy and data is entirely protected.

When you register an account, you’ll do so in a protected environment whereby only you can access your name, address details and email address.

Every sales transaction is done remotely through Paypal’s highest security platform.

How we use your data

When you fill in a form in our showroom or online or provide information (data) about you orally as part of or in the expectation of a transaction, we will store information such as your name, address, telephone number and your email address to enable us to provide you with the service(s) which are directly related to your purchases. As an essential part of our bespoke and retail business and alongside sales and advice we also provide monthly and other occasional emails providing information and marketing (our “communications”).  The communications inform customers of our products and services, of promotions, offers and news, of good practices and insurances concerning the maintaining, repairing, safe keeping and protection of precious gems, stones and metals, of trends and developments within our sector which may be of interest or importance to customers and of any changes in the operation or practices within our business.

On the occasions that we receive data from you as just outlined and whether or not you have or subsequently make a purchase we will provide you with the opportunity to opt-in and thereby clearly affirm your wish, or not, to receive our communications.  Thereafter if you wish to change your preference please just email us:heidi@heidikjeldsen.co.uk 

The communications themselves will each contain a simple electronic means to unsubscribe (opt-out) as well.  We would be very sorry if you wanted to do this and naturally happy, when asked, to reinstate you to the opt-in list: heidi@heidikjeldsen.co.uk 

Whatever preference you may affirm or change from time to time GDPR permits us to send communications where a legal requirement rises or vital or legitimate condition prevails. Naturally you do not need to have made a purchase or to be a returning customer to receive these communications and your rights to opt – in and opt –out apply equally whatever the relationship.

Storing and sharing your personal information

We will never disclose any of your personal information to anyone unless it is to fulfil our contract with you, or to send communications as outlined above, or unless we are required to do so by law.

Your personal information is stored to administer your account and the technologies we employ to perform this have been verified as part of our GDPR audit. Each system we use have their own GDPR policies in place. This is also true of our email marketing provider which has servers within the EU and adheres to the GDPR. 

Information sent between your browser and our website is encrypted using SSL (Secure Sockets Layer.)  

Where you provide us with information in anticipation of a transaction which does not proceed we will destroy the information within 30 days of receipt unless required to fulfil your opt – in consent to receive our communications. Information required to provide our communications will be retained until 30 days after you opt-out from our communications. Information provided to us for forming a contract of sale or service with us will be retained for so long as is necessary to meet and satisfy our contractual and statutory obligations – generally 7 years from the time the information is provided.  

The right of access

You can request a copy of the personal information we hold about you by emailing us: heidi@heidikjeldsen.co.uk.  We will provide this information to you electronically, free of charge, within one month as stipulated by the GDPR. For subsequent requests we may charge a reasonable fee to cover administration costs.

The right to rectification

You may update your website account details held by us, at any time by logging in to your account. If you wish us to update any other record we may hold about you then please contact us on heidi@heidikjeldsen.co.uk.  We will make the required changes within one month.

The right to erasure (The Right to be Forgotten)

You may wish us to remove all information held about your from our systems, you are entitled to do so and may request this by contacting us on heidi@heidikjeldsen.co.uk. We will respond to your request within one month subject of course to our own limited rights in GDPR to retain and process data to meet our own contractual and statutory obligations.

You may also unsubscribe (opt-out) from receiving our email communications at any time by using the ‘unsubscribe’ link in the footer of these newsletter emails.

The right to restrict processing

You may wish to ask us to store your information but not to contact you. If this is the case you can request it by contacting us on heidi@heidikjeldsen.co.uk we will respond to your request within one month.

Your right to data portability

There may be an occasion where you require the data we hold about you to be ported to another supplier, this can be done via a CSV file if required, free of charge and will be provided without undue delay but within one month.

Your right to object

You have the right to object to your data being processed for legitimate interests including profiling, direct marketing or for purposes of scientific/historical research and statistics. Your right to object will be reviewed on a case by case basis, following the guidelines set out by the GDPR. To object, please contact us on: heidi@heidikjeldsen.co.uk


We do, however, collect browsing data. So, in line with the new EU Cookie Law, please read our cookie policy below in full. You are more than welcome to contact Heidi in person to discuss any of the following.

On Heidi Kjeldsen, we use cookies – as all websites do – to help provide you with the best user experience. This policy sets out why we use them and how they benefit you.

Cookies are tiny text files placed on your computer, mobile phone or tablet when you browse a website. They are internet-friendly tools which make browsing faster and easier for you.

On Heidi Kjeldsen, we use cookies to help:

  • Make our website work efficiently and smartly
  • Save you having to remember login details every time you visit us
  • Remember your settings during and between visits
  • Improve our site’s speed so it’s quicker to browse
  • You share pages on social networks like Facebook

We do not use cookies to:

  • Collect any personally identifiable information (without your permission)
  • Collect any sensitive information
  • Pass data to any advertising networks or third parties

Granting us permission to use cookies

If your browser settings are set to accept cookies, we know that you are happy to continue using our site as you always have done.

Should you wish to opt out of accepting cookies from our site, the choice is yours of course. However in doing so, you might find our site won’t work as efficiently as usual.

Please note: we can discuss any order over the phone or via email if you prefer. Simply ring Heidi on 01572 722666 and she will happily ensure you receive the highest personal service. Alternatively, you can contact me here.

Website function cookies

Our own cookies

We use session cookies to make our website work including:

  • Making our shopping basket and checkout work properly
  • Determining if you are logged in or not
  • Remembering if you have accepted our terms and conditions

There is no way to prevent these cookies being set other than to not use our site. Please note: session cookies are instantly removed from your computer as soon as you close your browser.

Third party functions

Heidi Kjeldsen, like most websites, includes functionality provided by third parties such as Facebook and Twitter.

Our site includes the following which use cookies:

  • Social networking cookies
  • Links to Facebook, Twitter etc

The privacy implications for this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Visitor statistics cookies

At Heidi Kjeldsen, we use Google Analytics to compile visitor statistics such as:

  • How many people visit our website
  • Different technologies visitors use (Mac or Windows) which tells us when our site isn’t working as it should
  • How long visitors browse our site

Analysing website statistics helps us continuously improve our website standards.

Turning cookies off

You can switch cookies off by adjusting your browser settings to stop them from accepting cookies. It is rare for someone to opt to do this as it can limit website functionality. Cookies, after all, simply enhance your experience of the internet.

In the meantime, if you wish to contact Heidi Kjeldsen about anything regarding this cookie policy or for any other enquiry, don’t hesitate to get in touch. 

Any concerns

If you have any concerns about the privacy or protection of your data please do not hesitate to contact us for clarification initially in writing and providing a phone number by emailing heidi@heidikjeldsen.co.uk; after or instead of contacting us you may wish to contact the Information Commissioner details of which may be found at: https://ico.org.uk/concerns/

Please be assured, your privacy, confidentiality and buying security is of the utmost importance to us. All measures to protect you are taken.

Best wishes,

Heidi Kjeldsen